We are here to help save you from bad financial decisions.

We are a team of financial and insurance professionals who will holistically review your entire 'money picture.'

With our great office staff and Team Voya, we can help you map out your financial future.  Like Benjamin Franklin said, "If you fail to plan, you are planning to fail." 

Doing this planning should not feel like work.  When you provide us with the needed information, we will do the heavy lifting.  Let's take the burden and worry out of forging a plan so you can focus on enjoying Life.  

Rich Michaels

Financial advisor
(517) 999-8888

It is an honor to have clients (friends) across Michigan, Arizona, Florida, and Virginia. When I was in the media business for 25 years, I was blessed with consistent top ratings on morning radio as "Michaels in the Morning." I also ran 2 businesses, Creations Recording Studio and Rich Michaels Productions which cemented my relationships working for advertising clients which gave me a firm business acumen. In 1989, I began one of my many loves and that was the study of the markets and how they function. That love transitioned into a passion and growing practice in 2013 with Voya Financial which led to Rich Michaels Investments in 2021.

I relish honesty and directness in both my personal and business life. I must do what is best for you based on your given situation. I don't mince words. Sometimes, I am put in the position of gently telling folks financial realities they don't want to face, however, I believe every American has the brains and talents to alter their paths and work towards building wealth. I attempt to provide, if needed, a little discipline and my goal is to guide you to make informed decisions with your monies. I will use my extensive life experience, business ownership background and my professional knowledge in financial planning to help you pursue your goals. I will work hard to earn your Trust.

Home and Auto Insurance

The office of Rich Michaels, Financial Advisor, is located in the Bye Financial offices.  We have dedicated team members to find you affordable coverage.  What would happen if your home caught fire, your sump pump failed, a family member was in a serious auto accident and you were not adequately protected?  We will make sure that does not happen.  Our staff has decades of experience implementing strategies to protect you, your family, your business and your life.  From Grand Ledge, Lansing, to Grand Rapids, we are a phone call away.